Last Minute Hunting and Fishing.com
2013 Media Kit
About Last Minute Hunting and Fishing:
Last Minute Hunting and Fishing.com (LMHF.com) was created in 2006 to answer a need in the industry for Outfitters to market their Cancelations, Specials or Openings to a worldwide marketplace. Our mission is to be the largest clearing house for canceled and unsold trips in the Outdoor Industry.
How it Works:
Outfitters are listed by species or activity they offer and region they are located. Potential clients search our site by species and region. Any Outfitter that matches the search criteria is listed randomly on the results page. If an Outfitter has posted a discounted trip a Special icon appears next to his listing. By clicking the icon all the special information is provided. Prospects contact the Outfitter directly, no middle man. Even if the Outfitter does not have a current Special, their website link is always active in the search results. This allows prospects to always view Outfitter websites.
Results Thus Far:
Since April 2007 we have had over 300 Outfitters from North America and Africa on our site. Visitation to the site has grown significantly from year to year as Brand recognition grows. Based on historical increases we conservatively anticipate a 30 % growth rate in visits to LMHF in 2013. With well over a half a million page views in 2012, this is a great opportunity for advertisers to make multiple impressions.
How we advertise:
In order to get the message to end users we currently advertise on up to 4 Outdoor networks in the U.S. and one National Outdoor Network in Canada.
By using a Media Broker we strategically place ads at key times throughout the year, Fishing shows in the Spring of the year followed by Hunting shows in the early Fall.
These are the networks we are currently advertising on:
The Outdoor Channel: 30 million subscribers. See www.outdoorchannel.com for regional breakdown.
The Sportsman Channel: 15 million subscribers Seewww.thesportsmanchannel .com for regional breakdown.
Versus Network: 74 million subscribers See www.versus.com for regional breakdown.
Pursuit Network: 22 million subscribers See www.pursuitchannel.com for regional breakdown.
Wild TV: 2 million subscribers See www.wildtv.ca for regional breakdown.
By optimizing our website, we are consistently on page one of all the major search engines.
We run Google Word ads Campaigns on a regular basis to drive traffic to LMHF.
We use Social Media campaigns on Facebook, Twitter and Linkin as a means of further increasing Brand recognition.
Advertising Rates:
Advertising rates are based on ad size and placement on the website.
Home page:
Feature ad: 280 x 347px rotating $2500.00 per year
120 x 240px vertical rotating $1500.00 per year
72 x 234px horizontal rotating $1000.00 per year
Ads will also be placed on links page and sent out in all email blasts to a growing list of registrants (1800+) that have signed up to get an alert each time an outfitter posts a discounted trip.
Big Game and Africa Pages:
125 X 125px bottom $500.00 per year.
120 x 240px vertical rotating $1000.00 per year
Upland, Game, Waterfowl, Freshwater Fishing, Saltwater Fishing, Other category:
125 x 125px bottom $250.00 per year
120 x 240px vertical rotating $750.00 per year
To place your ad contact:
Mike Bellefeuille
Director of Sales & Marketing
Last Minute Hunting and Fishing.com
Phone: 1 877 663 4864
Mobile: 1 905 409 7598